MRM has won the Plug-In To eCycling’s
TV Recycling Challenge, a U.S. Environmental
Protection Agency (EPA) program. The TV Recycling
Challenge is a national competition started this
year, calling upon television manufacturers and
electronics retailers to partner in creative ways to
increase responsible recycling and collection
practices for end-of-life TVs in 2009 and beyond.
MRM was tapped for the honor over several other
programs after being evaluated on the basis of its
partnerships; innovation; longevity; consumer
outreach; accessibility; pounds of TVs collected;
and ability to ensure that responsible recycling
practices are followed. In making the award, EPA
cited MRM’s “wide reach” and “different approaches
to collecting TVs, including working with charities
and self storage units.”
The Challenge was created this year by the EPA to
raise public awareness of the importance of
responsible recycling of televisions and to
recognize significant achievement by manufacturers
and retailers in providing convenient and consistent
ways for consumers to safely recycle their old TVs.
Overall, since the Plug-In To eCycling program began
in 2003, partners have recycled more than 200
million pounds of electronics, including televisions
as well as computers and cell phones.
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Television Manufacturer Continues
to Reduce Impact on Environment with Eco-Friendly
Initiatives and Energy-Efficient Products
As part of its ongoing environmental
efforts, Mitsubishi Digital Electronics America,
Inc. (MDEA) today announced that it is joining the
Electronic Manufacturers Recycling Management
Company’s (MRM) national recycling initiative.
Effective immediately, all MDEA TVs can be recycled
at no charge to the consumer through MRM’s growing
infrastructure of drop-off locations around the
United States.
By joining MRM’s recycling
initiative, MDEA bolsters its existing eco-friendly
efforts, including advancements in reducing the
energy consumption of its products. MDEA has a
robust selection of highly energy efficient TVs
including the company’s Home Theater TV series and
LaserVue®, the most energy-efficient large-format,
high-definition television available on the market
today. With operating power consumption at
approximately 135W, LaserVue uses exponentially less
power1 than comparably-sized LCD and plasma TVs.
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